Entrepreneur Basics

What you need to have a successful business

The Entrepreneur Basics online program gives you actionable tools for you to use as you put together your business, or need to incorporate them into an existing business. If you follow this blueprint and framework you will be prepared to meet the challenges of starting and running a business.

en•tre•pre•neur:

"a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so."


Course includes the following topics:


Mission and Vision

Mission and Vision

What: The mission, vision, and core values of a business clarify the goals and objectives of the business as well as the involvement in the community and growth strategy.

Why: Businesses built with a clear mission, vision and core values have a strong foundation to systems, employee expectations, consumer relations and clarity in principles.

How: We discover your values of work ethic, employee relations, relationship with consumers, and involvement with your local community to establish your business identity.

Benefit or Payoff:

  • Mission and vision are a first step to branding your business and differentiating your business form the rest of the competition.
  • Values will be transparent to your audience
  • Your business will have a framework for employee behavior

Business Planning

Business Planning

What: Business plans identify the objectives of a business and strategies to achieve those goals.

Why: Business plans are critical to success of a business. Small businesses that begin with business plans are prepared to meet the leadership, revenue, and growth goals of the business.

How: We cover the major elements of business planning including your product, management team, comparative market analysis, Strengths/Weaknesses/Opportunities/Threats (SWOT), marketing plan, and revenue projections to prepare your business for success.

Benefit or Payoff:

  • Establish a framework of decision making and your business
  • Stability in the first challenging year of business
  • Establish research for investors
  • Establish goals and a structure to evaluate your progress as a business

Leadership

Leadership

What: Leadership is fundamentally a director of operations in a business. Through honesty, integrity, and character a strong leader can help guide a business through internal and external challenges by adjusting to any situation.

Why: Strong leadership is critical to success in a small business. Your presence in the business is what steers the business to achieving goals, earning profit and enabling your employees to be productive.

How: We explore different strategies of leadership that are a custom fit for your business and/or challenges that will emerge in the business environment. Verbal behavior, nonverbal presence, expertise and charisma all combine to establish your power as a leader.

Benefit or Payoff: Your business will be highly efficient and productive with a focused leader. This efficiency and productivity set the stage for employee and customer satisfaction and achieving business goals.

Target Customer/Ideal Consumer

Target Customer/Ideal Consumer

What: Your target customer or ideal consumer is where you begin the marketing process. This identified group would be the most likely to purchase your service or product.

Why: When businesses connect with their target audience through values and priorities, a consumer feels more comfortable spending their money within the business rather than the competition. This value proposition connection also helps the business create a relationship with their employees and set the foundation for return business and referrals.

How: We explore the demographic, attitudinal and environmental boundaries of the target market of your business so you can think strategically about your marketing.

Benefit or Payoff:

  • When you have revenue flowing into your business, it allows you to expand your service, your geographic reach, and/or additional audiences for revenue.
  • Marketing to a target market helps your marketing money be spent in the most profitable manner.
  • Your business will create connections with consumers to prepare for current, future and referral business

Branding

Branding

What: A business brand is the definition and identity of a business. Branding is the visual images in the business, the internal communication, and the eternal messaging to potential consumers that connects the essential values and core assumptions of the business

Why: Branding is essential for a small business to create a consistency in their identity through communication and practices. Branding also helps businesses begin to create a relationship with their target consumer.

How: Using your ideal consumer/target audience profile, we will begin to create the custom messaging in for your business. We will identify experiences to connect your audience to the mission and vision of your business. We use those narratives to create the story of your brand. This emotional connection will authenticate your message and enable an emotional connection with your target consumer

Benefit or Payoff:

  • Branding will establish your business identity, differentiate your business from your market competition, and give you a foundation for your marketing efforts. It will put the consumer at the center of your business.
  • Your consistent brand will motivate employees and encourage consumer involvement.
  • Your identity will be visible and your revenue will only increase.

Internal Business Team

Internal Business Team

What: Your business team includes your internal operations team (employees, accountant, HR etc.), affiliate businesses (suppliers, partner companies etc.), and mentors (other businesses, coaches etc.)

Why: Your team and affiliate businesses are at the core of the business. A stable and trusted system will allow your business to establish a positive business culture. This team will also allow for you to expand and grow at a faster rate.

How: Systems and teams are best implemented with clarified rules and responsibilities (operation procedures), when a positive team culture is established and expected (expectations of communication behavior), and when team members have resources and mentorship that is accessible.

Benefit or Payoff:

  • A strong foundation in your business helps create more productivity in your business.
  • Increased productivity leads to more efficiency in your business operations.
  • Your profit will increase and your business will attract more consumers through referrals.

Networking & Advertising

Networking & Advertising

What: Advertising and networking are the communication and relationships that move your business forward. Advertising establishes your connection with affiliate businesses and potential consumers. Networking is the personal connections your business makes with other businesses, current consumers, customer leads, and your team.

Why: Businesses can only thrive if there is a trusted communication network established in the business. Advertising and networking are essential for small businesses to become a known and trusted business in the local community. Referrals from other businesses and current consumers come from your positive relationships with your business community.

How: We will explore strategies to create the connection with the desired consumer or business affiliate, establish the relationship, engage the relationship, follow up on the communication, and ask for leads.

Benefit or Payoff:

  • Your customer relations system (CRM) will keep your consumers engaged with your business.
  • Consistent communication will help you build a relationship with your consumers.
  • A positive relationship results in return business, upselling, and referrals.
  • The profit and clientele for your business will increase.

Business Culture

Business Culture

What: Business culture is the collective beliefs, values and attitudes that create the communication atmosphere in your business. The culture in your business infiltrates the internal communication, the operations, and the external perception of the business.

Why: Culture is how current and potential consumers trust your business. Culture is the first impression of the business with the consumer and shapes the relationship your business will have with them. Business culture is the climate that keeps your employees engaged and dedicated to business operations. When a business has a thriving and positive business culture, your employees and consumers are all engaged.

How: We establish strategies to improve the culture of your business including rules of appropriateness in communication, expectations of communication, an engaged business community where feedback and growth are encouraged, and a discussion of common mission, vision and values.

Benefit or Payoff:

  • Your business is prepared for growth and development with a strong business culture.
  • Employee satisfaction and enthusiasm will create a more productive business environment.
  • Your employee retention will increase which in turn saves your business money.
  • Your relationships with consumers will improve and you will be the source of many referrals.

Interested in this online course?

Contact Business Dynamics for pricing and the next course start date