Branding and Business Culture
Branding is equally important for large corporations and small businesses. Businesses must think about how they are perceived by employees, customers, past clients, and target audiences. A brand must capture the values of the business and be flexible to capture a changing business culture.
Branding happens at multiple phases of business ownership. Businesses that think about branding before they begin their business planning help set a strong foundation for you business. When businesses need to readjust what they offer because of growth, downsizing, or transition, there should be a reinterpretation of the brand that you represent.
I help businesses articulate their brand during any phase using my 4 Cs strategy. When businesses think about Creativity, Culture, Competition and Consistency, they have a strong foundation.
Branding For Small Businesses Made Simple