Branding and Business Culture

Branding and Business Culture

Branding is equally important for large corporations and small businesses. Businesses must think about how they are perceived by employees, customers, past clients, and target audiences. A brand must capture the values of the business and be flexible to capture a changing business culture.

Branding happens at multiple phases of business ownership. Businesses that think about branding before they begin their business planning help set a strong foundation for you business. When businesses need to readjust what they offer because of growth, downsizing, or transition, there should be a reinterpretation of the brand that you represent.

I help businesses articulate their brand during any phase using my 4 Cs strategy. When businesses think about Creativity, Culture, Competition and Consistency, they have a strong foundation.

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