Strong Business Culture

Harness the human capital in your business by investing in your culture

Busi•ness Cul•ture:

"An evolving set of collective beliefs, values and attitudes; The beliefs and behaviors that determine how a company's employees and management interact and handle transactions outside of the business team. It is often implied, not expressly defined"


This program gives tools for small business management to create a work environment that is empowered, passionate and focused. When you create this type of business culture, productivity and efficiency will increase, your employees will be empowered and satisfied, and your business will become a destination for customers and employees.


Starting October 14th. There are limited enrollments available.

The Power of Culture

The Power of Culture

What: Business culture is the internal and external communication methods between employees, customers, and suppliers that help move a business toward achieving their goals. A positive and vibrant business culture is something customers can sense and will make them want to do business with you and refer others to you!

Why: A strong and vibrant business culture can create an environment that engages employees, elevates employee satisfaction, and invites new and returning clients. Businesses can increase their productivity and profit by 50% by taking the steps to enhance their business culture.

How: Learn simple practices to enhance the culture in your business that include feedback from your team and consumers, accountability systems, ways to improve employee relationships, and transparent communication practices.

Benefit or Payoff: When these lines of communication are established and reinforced in your workplace you will have the following:

  • A strong business culture
  • Higher employee retention
  • Growth for your business
  • Stronger customer satisfaction that creates possibilities for referrals

Business Infrastructure and Systems

Business Infrastructure and Systems

What:Businesses that operate with foundational systems are prepared for creating and maintaining relationships with customers and between employees to enhance productivity and expand their business

Why:When a business develops communication practices, time is used more efficiently with tasks such as hiring and training employees. These tasks can be delegated and replicated with all employees - this makes employee's feel empowered in their roles.

How: We explore onboarding strategies, accountability standards, performance standards and reviews, customer relations, and lead generation strategies to help establish a strong foundation in your business.

Benefit or Payoff:

  • Systems help retain employees
  • Systems prepare a business for growth and expansion
  • Systems allow the head of the business to focus on the innovation and creation that keep the business moving forward

Communication Dynamics

Communication Dynamics

What: The workplace continues to change with new technology, new systems and adapting to communication changes with more diversity. When employees are empowered with knowledge about communicating in a diverse work place, attitudes become positive, accepting and there is more productivity.

Why: Healthy internal communication is a foundation of daily operations and serving clients. When employees explore the differences in communication styles, they will be able to adopt the style of communication that best fits them.

How: Learn about the communication expectations that come with employee diversity. Learn how to develop appropriate standards to establish effective communication practices between employees and consumers.

Benefit or Payoff:

  • Internal and external communication will be more inclusive and inviting for employees and consumers.
  • Conflict will reduce
  • Productivity will increase
  • Employees will be more invested in their work

Employee Empowerment

Employee Empowerment

What: Employees are empowered when they have independence and responsibility in their work processes and lower level decision making process that are central to their work day.

Why: : Empowering employees allows a business to maximize productivity. Employees can resolve issues in a quick and efficient manner without having to take it to the next level in the organizational hierarchy. Empowered employees will also be more invested with the business. The connection to the business vision and mission will create an invested employee culture where employees are excited to promote the business brand.

How: Consistency in business branding and messaging ensures employees are all on the same page. Learn the importance of providing growth opportunities for employees to create further personal investment in the business. The connection to the business vision and mission will create an invested employee culture where employees are excited to promote the business brand.

Benefit or Payoff:

  • Employees will be more invested in your business and brand
  • Employee satisfaction enhances productivity
  • With employee satisfaction the relationship with customers is enriched
  • You will see higher productivity and profits

Employee Retention

Employee Retention

What: AOne of the biggest costs to a business is employee turnover. Employees are hired to fulfill a role in the business and if they leave after they are trained and functional, a business has to go through the process of hiring and training all over again. This can be detrimental over a period of time and also make moral suffer.

Why: Employee turnover is costing small businesses anywhere from 10,000 - 100,000 per year. Internal systems are disrupted, productivity and profit are lost, and you have the potential of losing relationships with customers. Workload is increased for other employees which causes stress. External communication from the business become resentful and negative which reduces your customer service and referral base.

How: Retention should be a part of your business culture and begin in the hiring process. Learn to clearly identify your brand and expectations in the onboarding process. Explore how additional professional development opportunities for your employees can bolster your retention. Finally, we explore how to implement feedback loops throughout the process of hiring and training.

Benefit or Payoff:

  • Businesses will maintain and strengthen their productivity when there are fewer disruptions in the internal systems.
  • Growth strategies can develop when there is stability in the business.
  • When you invest in your employees the return is an increased loyalty in your business.
  • Employee satisfaction and inspiration will retain top business talent.

Emotional Intelligence

Emotional Intelligence

What: Emotional intelligence is when a person handles their emotions in a variety of interpersonal interactions. A person demonstrates empathy for others, responds to feedback as a growth opportunity, practices constructive listening within a group, regulates emotions in a group setting and displays motivation for their work.

Why: Increasing the emotional intelligence of employees will result in more committed and engaged employees. When EQ is a focus if a business, employees are better able to work within a team environment and adjust to challenges in a prompt and focused manner. Employees will emerge as natural leaders in their roles and be more invested in the business.

How: There are three strategies to improve emotional intelligence. First is self-awareness in decision making processes. Second, engagement in personal decision making during social interactions that may happen in the work place. Finally, the process and development of social standards in the work environment so all employees can benefit from the positive work climate.

Benefit or Payoff:

  • Employees will be more productive with this positive emotional climate.
  • Increases of profit in a shorter amount of time.
  • Customer service will skyrocket
  • Referrals will also skyrocket

Conflict Management

Conflict Management

What: Conflict management refers to the organization's ability to maintain productivity through times of interpersonal and organizational disagreements.

Why: Conflict will exist in the workplace because of interpersonal differences, power imbalances, philosophical differences or incompatible goals. Conflict can result in a loss of trust and productivity. Conflict has the potential to destroy a small business.
How: Conflict is reimagined in this module. First as self-assessment of conflict management. Second, strategies are explored of how to manage conflict with opening up lines of communication and how to prevent the conflict in future interactions.
Benefit or Payoff:

  • Creating a system for conflict management will empower employees to resolve conflict.
  • Maintain consistency and productivity throughout the stages of conflict that are inevitable in a workplace

Growth Strategy

Growth Strategy

What: A good business plan includes goals that are set for the business. These goals change as the business grows and responds to the needs of the market and it is important for businesses to reevaluate these goals as they expand.

Why: Growth strategies help guide employees toward a measurable goal. Businesses can prioritize their activities and share a common unifying purpose.

How: Growth strategy has with a three-stage process. First, identify goals of the business that include client numbers, business profit, employee expansion and marketing. Second, prioritize the areas of growth. Finally, articulate execution strategies for each goal.

Benefit or Payoff:

  • Strategic planning helps businesses keep a focus on client needs and business priorities
  • Resources are allocated in a fair and efficient manner and a business can be proactive and prepared to meet challenges
  • This proactivity allows for businesses to respond to changing external conditions and internal management alterations
  • Plan for growth for business success and profit

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